The Head of Digital Advertising is in Trouble with “Ad Blocking”!

The Head of Digital Advertising is in Trouble with “Ad Blocking”!

POP-UPS AND BANNERS THAT SABOT THE USER INTERNET EXPERIENCE ALSO CAUSE THE USE OF “AD BLOKING” TO SPREAD RAPIDLY.

However, publishers are not at all satisfied with these applications, which spread like an epidemic and reduce advertising revenues.

So, how will the industry overcome the ever-growing "Ad block" problem? How to make user-friendly digital advertising? Here are the answers…

Digital advertising investments are increasing day by day in Turkey and in the world. The most concrete proof of this is that the investment volume in Turkey, which was 773.2 million TL in the first half of 2015, reached 927.6 million TL in the first half of 2016. It is predicted that digital advertising investments, which have seen 20 percent growth in a year, will gain momentum in the coming years. However, there has recently been a major obstacle in front of digital ads, which are among the income items of the internet world: "Ad blocking" applications. Let's admit it; We are all overwhelmed by advertisements that consume almost all the resources of mobile devices, that we have to watch for minutes to read a single news, that appear in the middle of the page and follow us constantly. Many of the sites sabotage the user experience and this aggressive approach leads internet users to seek various solutions. Ad blocking, which is defined as "the blocking of advertisements published on any internet with an add-on or application installed on browsers running on PC and smart devices", is one of these solutions. According to a study by PageFair and Adobe in 2015, approximately 198 million people worldwide use ad-blocking software.