How is artificial intelligence reshaping the marketing industry?

Artificial intelligence technology is advancing rapidly with each passing day. With the development of artificial intelligence-supported marketing technologies, many inefficient operational jobs of marketing professionals disappear and enable individuals to focus on their core business.

Artificial intelligence is learning and evolving as we start teaching machines how to understand humans. With these developments, marketers can build very effective campaigns.

Customer Segmentation

When we look at the dynamics of the digital world, people generally tend to have a more personal attitude. At this point, we can say that new features in social media platforms are driving user habits. Marketers also need to develop new reflexes in this regard and offer different solutions for customer habits. Otherwise, they will be on the side doomed to lose in a war that is unlikely to be won.

In short, marketers need to convey the right message to the right customer, at the right time, and achieve this through customer segmentation.

Artificial intelligence technology allows marketers to segment their customers and understand exactly what motivates them. With such data, marketers can focus on the specific needs of their audiences and build a long-lasting relationship with brands.

Most companies see segmentation as a way of grouping similar customers together for a specific time period. Pini Yakuel, founder and CEO of Optimove, emphasized the importance of segmentation by saying, “Imagine using the power of artificial intelligence to map the journey each customer takes to reach their current segment.” By analyzing customers according to their movement between segments over time, we can perform dynamic microsegmentation and very accurately predict future behavior. This approach can take customer segmentation to a whole new level. By using microsegmentation, brands can communicate 'personally' with each customer, optimize the customer experience and increase customer loyalty.

Truth

Recognizing that consumer insights are key to more strategic marketing campaigns, marketers spend countless hours gaining some insight into their target audience.

In the past, the availability of quality data was lacking and mostly fed by demographic data. We are now entering an era of powerful AI data analytics that enables marketers to understand their audience more deeply and even fully.

Of course, like many things in life, artificial intelligence is not one hundred percent perfect. However, AI predictions aim to make the most accurate predictions by analyzing past and current customer behavior patterns. Using the collected data, marketers can incorporate new insights into their marketing efforts to create an optimized and targeted campaign.

For example, working with institutions like Ayzenberg enables marketers to harness the power of AI to gain deeper insights. Ayzenberg is a data-driven organization. Ayzenberg believes that in the technological age, data surrounds us and it is necessary to set the right perspective on consumers to enable marketers to focus on ever-changing needs and wants.

Streamline Marketing Efforts

Every marketer knows that effective marketing is an ongoing puzzle. When consumers' needs and expectations are constantly changing, it is difficult for an experienced marketer to maintain their perspective. However, AI-driven technology is revolutionary for marketers by providing them with massive amounts of quality data.

One of the sources of quality data offered by artificial intelligence is deep learning. Deep learning does not require any human operators to control or analyze the outputs and works on a trial and error basis. These algorithms can get detailed information by mimicking the activities of the human brain. Therefore, marketers can use deep learning to understand, predict, analyze and take faster action to develop smarter campaigns and save time for more challenging tasks.

Improved Customer Interactions

As mentioned before, brands that do not respond to the demand for personalized service and do not meet customer expectations will have a short lifespan. After all, everyone knows that a dissatisfied customer will not return. Investing in AI conversations is a great way to customize customer service and deliver a new experience. Thus, virtual assistants can help build stronger relationships with customers more cheaply, efficiently and consistently.

In the digital world, artificial intelligence is now used to monitor and predict user behavior. In addition, with this information and a correct perspective, a unique experience can be created for each customer through stronger keywords. Intelligent conversations can solve potential problems over and over, instantly. Unlike humans, chatbot creates solutions to create strong interaction around the clock and improve customer service in case of problems.

So, what to do in the face of these developments?

Marketers should prioritize that artificial intelligence is reshaping marketing at every point of application and is affecting the marketing industry in many ways.

Artificial intelligence technology is constantly evolving, expanding and innovating. Professionals and brands who want to be successful in a time when competition is so important should plan their priority investments in this direction.