What Happened at Cannes Lions 2017 Creativity Festival
WHAT HAPPENED AT CANNES LIONS 2017 CREATIVITY FESTIVAL?
MY OBSERVATIONS FROM CANNES LIONS INTERNATIONAL CREATIVITY FESTIVAL.
As those who regularly follow Brand Talks know, we will be at the Cannes Lions International Creativity Festival on 18-25 June. In this process, I will briefly share the inspiring information I heard in the sessions I attended and the works that received awards.
My first observations at Cannes Lions, the organization is really organized and successful. If I had to point out the highlights;
Registration, welcome, orientation and security are very organized and involved.
The information of the platforms like us that will participate has been shared with the PR managers of the relevant companies, and we have a press release attached, just like in Turkey, except for a few, we would be glad if you could publish them, or they are invited to sessions or one-on-one meetings by establishing one-to-one communication and giving valuable information instead of a mass mail.
Instead of struggling with brochures with one of the two amazing smartphone apps they created, we can see each session, hours, content, speaker resumes and session locations, take notes next to the presentations and create your own agenda quickly by marking it. In the second smartphone application, by entering your participant ID number, you can send a meeting request to the people you want to meet at the event and arrange a meeting with them for business partnership or to get information.
One of the most interesting sessions for me was Welcome to the World of Healthcraft. In the presentation; It was explained that a near future where there will be a personal assistant who will be able to predict vital risks with DNA analysis, monitor life style (nutrition, sleep and stress, etc.) By compiling and monitoring such past and present time data, interpreting and creating forecasts, it not only increases people's standard of living, but also provides humanitarian benefit-based business opportunities for many companies, especially in the health, pharmaceutical and insurance sectors. In parallel with this, I think that monitoring and interpreting data, creating structures that enable data exchange between devices and transforming them into human and commercial benefits are and will be one of the most important issues of both the first day and the other days in many sessions we prefer to attend.
Three jobs have been deemed worthy of the Grand Prix at Lions Health this year. One of these awards went to Buenos Aires and the other two to London-based advertising agencies.
#ManBoobs4Boobs
The #ManBoobs4Boobs campaign, which aims to raise awareness about breast cancer and achieved this with its results, won the Grand Prix For Good award. Manboobs received six shortlists and two Gold Lions on Lions Health.
The Alphabet Of Illiteracy – #ProjectLiteracy
FCB INFERNO London won the Grand Prix in Health And Wellness, one of the two divisions of Lions Health. The project "Project Literacy", which targets the illiterate people with a total population of 757 million all over the world, won the Grand Prix and the Golden Lion.
Philips Breathless Choir
The third Grand Prix of Lions Health 2016 was awarded to Ogilvy & Mather London with Breathless Choir in the Pharma section. In addition to the Breathless Choir Grand Prix, which brought together 18 people with respiratory problems with the world-famous choir conductor Gareth Malone, it won a Bronze, four Silver and two Golden Lions.